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Mere-Orthodoxy: Atkins Uber Alis...

Tuesday, May 25, 2004

Atkins Uber Alis...

I heard on "Marketplace" (NPR) that Krispy Kreme is posting its first loss since it went public four years ago. The immediate culprit? Low-carb diets. C'mon people. Don't eat bread if you must, but Krispy Kreme? Live a litle! Seriously, it's phenomenal to see how the food industry is being shaped by the Atkins craze. It will be interesting to see companies adapt themselves to the new environment--it will be even more interesting to see if the "anti-carb" environment lasts.

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